Grand Rapids: 616-765-2700 / Lansing: 517-234-3900 

Broad Vision. Sharp Detail.


While the world is increasingly becoming transaction based and “who can do it faster”, we believe there needs to be balance between speed, technology and personal interaction. It is critical to get to know and understand our clients goals to help build a comprehensive employee benefits strategy to get you where you want to go.

Our team at Edge Insurance Group is dedicated to helping our clients manage the complex world of employee benefits. Employee benefits program design, implementation and servicing is what we specialize in. The Edge Insurance Group team of professionals brings over 175 years of combined group insurance experience for our clients benefit. Let us go to work for you.

Praise from Our Customers

Brembo North America

The Brembo Team and I have worked with Bob Heintz and Shelly Schneider since 2009. When they created Edge Insurance Group, we immediately transitioned our portfolio to Edge to maintain the outstanding level of service and personal touch they have always provided to our employees and organization. They are a true business partner to Brembo in every sense of the word --from administration, education and compliance to cost control measures and strategic planning. They are a trusted member of the Brembo family.