Broad Vision. Sharp Detail.

Whether your goal is to save money, gain administrative efficiencies or provide education to plan participants – we can get you there. We balance a discerning vision gained from years of experience, with a responsiveness and attention to detail unique in the industry.

Edge Insurance Group is a privately held, independent employee benefits agency with office locations in Grand Rapids and Lansing, Michigan.  The agency was founded on several basic principles that business is earned by delivering value through consistent communication, transparency and the sharing of knowledge and resources. Our belief is by delivering on these fundamental principles, we will build long term, beneficial relationships with our clients.

Our team at Edge Insurance Group is dedicated to helping our clients manage the increasingly complex world of employee benefits.  Employee benefits program design, implementation and servicing is what we specialize in.  The Edge Insurance Group team of professionals brings over 175 years of combined group insurance experience for our clients benefit.

We do what we do because we believe there is a better way. Our firm has a proven service model and is committed to bringing value to the client relationship and every business transaction. Every client interaction is a building block on our founding principles:

Consistent Communication

  • Each client has a service plan with built in points of planned communication throughout the year
  • Personalized communications on topics or industry news items, “what does it mean to you”


  • Financial reporting package to gauge plan performance
  • Plan utilization information to measure how employees and their family members are using the benefits
  • Pricing of products
  • Our compensation


Each Edge Insurance Group team member has between four and thirty-two years of industry experience in one or multiple areas such as:

  • Claims
  • Customer Service
  • Account Management
  • Plan design consulting
  • Rate negotiation
  • TPA administration
  • Stop loss negotiation
  • Benefits administration system management
  • Eligibility maintenance


  • Access to leading Employee Benefit Attorneys
  • National, State and Local Association of Health Underwriters
  • Carriers
  • Access to Accounting and CPA professionals
  • Benefits Administration System